同创娱乐手机客户端gm777.top是一家集同创娱乐手机客户端,同创娱乐手机客户端,同创娱乐手机客户端于一体的综合性娱乐公司,为玩家提供全方位的游戏体验,诚邀您的体验。

English Version
學院簡介 歷史沿革 機構設置 現任領導 院長寄語 歷任領導 咨詢委員會
學科工作 學科采風 科研工作 科研項目 博士后科研流動站
本科教學 專業學位 研究生教學 高端培訓 繼續教育
招生信息 專業介紹 招聘信息 職業規劃 畢業生信息 畢業生去向(Placement of Graduates) EFMD國際人才網
國際交流 合作項目 國際認證 辦事指南
本科生學工網 研究生學工
黨建巡禮 學院簡報 學習參考 管理制度 教工之家
校友名錄 杰出校友 歷史名人 MBA聯合會 EMBA校友會
 
珞珈經管高端論壇第六期:Contract Manufacturing or Original Design Manufacturing? The Role of Consumer Preference

講座題目:Contract Manufacturing or Original Design Manufacturing? The Role of Consumer Preference Information
報告人:劉黎明
報告時間:2019年9月12日(周四) 下午16:00-17:30
報告地點:經管院B247
主辦單位:管理科學與工程系
摘要:To develop a new product, an original equipment manufacturer (OEM) can choose either an original design manufacturing (ODM) strategy under which both the design and manufacturing processes are outsourced to the supplier, or a contract manufacturing (CM) strategy under which only the manufacturing process is outsourced. The OEM acquires private consumer preference information (CPI) for fitness of design, and decides whether to share it with the supplier. Although crucial to successful product development in many industries, choosing between CM or ODM outsourcing strategy (i.e., whether to also outsource product design) and the effects of CPI have not been examined in the existing literature in a product development context. We show how the trade-off between cost efficiency and the value of CPI predicts the appropriate outsourcing strategy. We find that, in contrast to demand information, CPI creates a preference effect, which enhances product design accuracy and affects market demand; and the OEM may share its private information voluntarily, helping the supply chain members achieve a Pareto improvement. Our findings imply that consumer preference uncertainty under different cost structures plays the key role in determining the outsourcing strategy. The value of CPI is high when consumer preference uncertainty is high, and the OEM should adopt the CM strategy for high-end products that usually face high consumer preference uncertainty. Under the ODM strategy, the OEM should consider sharing CPI with the supplier, a strategy that may help to better realize the value of CPI for both supply chain members.
主講人簡介 :LIU Liming is a chair professor in the Faculty of Business, Lingnan University in Hong Kong. Prior to his current position, he was with the Faculty of Business, Hong Kong Polytechnic University from 2006 to 2011, and with the Department of Industrial Engineering and Logistics Management, Hong Kong University of Science and Technology from 1993 to 2006. His research areas include supply chain management, inventory theory, empirical research in OM-Accounting/Finance interface, and queueing systems. His works appear in Management Science, Operations Research, Manufacturing and Service Operations Management, Production and Operations Management, Queueing Systems, EJOR, TRB, TRE, IIE Transactions, JAP, and NRL.

發布時間:2019-09-06 13:41:31 瀏覽人數:
相關鏈接
 
查詢服務:2019普通本科生轉專業成績查詢 | 本科教務系統 | 研究生教務系統 | 科研管理系統 | E科之家 | 校歷查詢 | 交通查詢 | 網站管理
相關鏈接:《經濟評論》 | 《珞珈管理評論》 | 康騰實踐中心
同创娱乐手机客户端